Veterans in Norfolk will have two free breakfast options on Wednesday, Nov. 11, as both Hy-Vee stores offer Veterans Day Breakfast service for the holiday. The meal giveaways are part of a wider slate of free food and drink offers spread across the city for veterans and active-duty military members.
The breakfast offer matters because it gives veterans an early, local place to start the day before other meals open later. The Norfolk VFW will serve a free lunch for veterans and their spouses beginning at 11 a.m., while Hiland Dairy is offering a free 48-ounce container of Red, White and Boom ice cream at 700 E. Norfolk Ave. Scooter’s Coffee is also offering a free medium drink to veterans and active-duty military members with a valid military ID.
The Hy-Vee breakfast stops are the clearest morning draw, but the exact locations were not identified, and no limit was given on how many veterans can use the offer or whether the breakfasts will run until supplies last. That leaves the most basic question unresolved even as the holiday lineup comes into focus: how the stores will handle turnout if the demand is heavier than expected.
For Norfolk veterans, the answer is simple enough for now. Wednesday’s offers are set, the clock starts with breakfast and continues through the lunch hour, and the city’s Veterans Day freebies will be available while the holiday is still fresh.

