Mattel has released a Gilmore Girls Little People Collector set, putting Rory, Lorelai, Emily and Luke into 2 1/2-inch figures that are now available to order on Amazon for $26.99. The box is built around the Stars Hollow Gazebo, a small nod to the town that made the show endure long after its original run ended.
The release lands at a time when interest in the series is clearly still active. Lauren Graham, who starred as Lorelai Gilmore, was nominated for a Golden Globe Award in 2002 and appeared at the 77th Primetime Emmy Awards in 2025, where the show was celebrated on its 25th anniversary. For fans, the new set is a reminder that the series is still being marketed as a living piece of pop culture, not just a finished one.
Gilmore Girls aired from 2000 to 2007 and ran 153 episodes over seven seasons, with Graham and Alexis Bledel leading the cast as Lorelai and Rory. Kelly Bishop played Emily, Scott Patterson played Luke Danes, Melissa McCarthy played Sookie St. James and Keiko Agena played Lane Kim. The show also returned in Gilmore Girls: A Year in the Life in 2016, extending the life of a story that began in Stars Hollow, Conn., and never really left the conversation.
That is what gives this collectible its point. Mattel is not simply selling figures; it is selling a version of the show that still feels current enough for a new drop and familiar enough for collectors to recognize instantly. The only missing detail is how long the Amazon exclusive will remain available, since the release is listed for order now but no end date has been given.
For buyers, the math is simple: four characters, one themed display box and a price under $30. For the broader franchise, the release fits a pattern that has kept Gilmore Girls in motion through streaming, revival talk and anniversary tributes, even as the original series has been over for nearly two decades.
