Reading: Noah Centineo and Elizabeth Holmes drive a rare documentary box office surge

Noah Centineo and Elizabeth Holmes drive a rare documentary box office surge

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Street Fighter opened to $31 million, while A24’s You Can See Everything surged to an estimated $12 million to $14 million on just 855 screens. That put the Elizabeth Holmes documentary in rare company, with the second-best opening ever for a documentary at the box office.

The reason people are searching for Noah Centineo now is that the weekend numbers were not just strong for a documentary, they were startling. You Can See Everything is drawing an audience that looks more like a mainstream event release than a specialty title, and its early turnout is showing up where box office momentum usually starts: in major cities, in big houses, and in lots of same-day ticket buys.

The film’s audience response was the kind distributors dream about and documentaries almost never get. Screen Engine/Rentrak’s PostTrak gave it a 91% definite recommend and a 98% overall positive score. Eighteen- to 34-year-olds made up 62% of the crowd, and 41% bought tickets on the day of show. New York, Los Angeles, San Francisco, Chicago, Boston and Seattle were the top moneymaking cities, with the AMC Empire, AMC Kabuki in San Francisco and AMC Lincoln Square among the top-grossing theaters.

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That performance matters because it stretches far beyond a normal prestige rollout. RelishMix said the film had 102 million awareness next to indie-dramas and about 1,300 sellouts so far that weekend, while A24 also pushed the title with only 13K fans on Instagram and 42 million YouTube views from two videos. RelishMix added that Nathan Fielder’s Instagram had reached 1 million fans and 30 million video views, a sign that the title’s online pull is being amplified by his profile as much as by the subject itself.

There is still a catch. Street Fighter was said to be pulling an older male audience over 35 at 45%, and that overlap is hurting Whalefall’s business. At the same time, You Can See Everything is benefiting from the kind of curiosity that has lingered around Elizabeth Holmes for eight years after Theranos collapsed and four years after The Dropout renewed the story for viewers who had not followed it the first time.

Fahrenheit 9/11 still holds the benchmark documentary opening at $23.9 million, so You Can See Everything is not there yet. But with its current estimate, its selective rollout and its strong city-by-city turnout, the film has already done what A24 needed most: it turned a documentary about Holmes into a weekend event. The only question left is whether the final total lands closer to the low end or the top of that $12 million to $14 million range.

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