Olivia Attwood has signed a seven-figure deal with LookFantastic, in a move that underlines how far the former Love Island star has pushed her beauty and media brand beyond reality TV. A source said the agreement is worth high seven figures and includes an exclusive deal with La Roche Posay.
Attwood, who first found fame on series three of Love Island in 2017, signed the LookFantastic deal earlier this year. The package also builds on Olivia’s House, the podcast she launched in the US last year, as she continues to turn a fast-growing audience into bigger commercial wins.
The broadcaster and presenter has been clear about why she wanted the podcast to sit at the centre of that expansion. Speaking to Deadline, Attwood said she wanted to do something that felt like a real extension of who she is, adding that the podcast gives her a connection with her audience that is so direct. She also said she wanted it to aesthetically represent the vibe she feels reflects her and her style more.
That approach appears to be paying off. Attwood’s ITV series Getting Filthy Rich and The Price Of Perfection were both picked up by Disney+, helping extend her profile to new viewers while reinforcing the image she has built since Love Island. She has also said Love Island is huge in America, and told MailOnline she felt really lucky there was already quite a large US audience on her Instagram.
She has not been shy about the scale of the opportunity overseas, either. Attwood said on MailOnline that the UK version of Love Island already had an audience in the US and Australia, and that people there were definitely happy to have the shows available. Even so, she said she is not looking to leave her current base behind right now.
“I’m very happy with my career as it is right now,” she said. “I mean I’ve had offers, I’m not looking to jump ship right now, but yes, at some point I’m sure we’ll do something over there.”
Her latest commercial step lands as her personal life has become more public. Recently, Attwood said on Instagram that her life had become chaotic since her split from husband Bradley Dack, adding: “Thought I would just jump on, just say hello. It's been a minute. I'm still hanging in. I go to work. I unpack five million boxes.” She added that she sleeps, repeats and lives on coffee, describing her current routine as “pretty chaotic still.”
The deal matters because it shows Attwood is no longer just monetising fame from Love Island; she is selling a recognisable point of view, one that connects her podcast, her beauty partnerships and her screen work into a single business. With the US audience already in place and more brands willing to pay for access to it, the question now is not whether Attwood can crack the market, but how far she can stretch it without losing the identity that made it work in the first place.
