David Yurman has launched its 2026 holiday campaign, putting Yerin Ha, Michael B. Jordan and Inde Navarrette at the center of a New York-set seasonal push. In one scene, Ha goes head-to-head with Jordan in a festive card game, giving the campaign a playful opener as the brand rolls out its holiday message.
The campaign turns Washington Square Park in New York into the backdrop for that effort, with the three stars wearing David Yurman designs throughout. Ha and Jordan’s card-game moment sits alongside Navarrette’s search for the perfect holiday gift and a cab, while 18K gold Cable bracelets and pieces from the Starburst and Armory collections keep the focus firmly on the jewelry.
That is the point of the campaign and the complication inside it. The imagery leans on holiday magic and togetherness, but it is also a polished luxury promotion built to sell a very specific line of pieces at the moment attention shifts from spooky season to the holidays. The setting gives the campaign a New York feel, yet the message is unmistakably commercial.
For Yerin Ha, the rollout gives her a visible place in a holiday campaign designed to travel well across the season. What remains unanswered is not who appears in it, but how long this New York-themed push will stay in view as David Yurman moves further into the holidays.
