ATEEZ member San was pulled into dating rumors after a video of him walking through Milan with an unidentified woman spread across social media and online communities, but his agency has now said the woman was not his girlfriend. The agency told OSEN on September 26 that she was a brand official working with the luxury label in Milan, and that the two were simply going out to purchase necessary items.
The clip showed San and the woman walking and smiling together, with some international fans quickly speculating that the pair were dating. The agency also said a manager was reportedly walking right behind them, a detail that cuts against the idea of a private outing. The woman was described as having long wavy hair and wearing a denim jacket and a mini skirt, which helped the footage spread fast as viewers tried to identify who she was.
The rumor gained traction because the video appeared to show a casual walk that many online took as proof of a relationship. San had departed for Milan on September 21 to attend a high-profile luxury brand fashion show, so his presence in the city was already drawing attention before the clip began circulating. Once the footage spread, the agency moved to frame the scene as a work-related errand rather than a date.
San then posted on his personal social media, “I tend to cherish things that don’t change,” a message that only added to the attention around his name. The remark did not address the rumor directly, but it arrived while fans were already debating the video and the agency’s explanation. For now, the agency’s version is the one on the record: the woman was a brand official, and the Milan walk was part of the day’s work.
What remains unresolved is not whether the video existed — it did — but how much room social media leaves for a simple public walk to be recast as something else before the facts catch up.
