Images that appear to show a new Pokemon Owala Target collection have leaked online, and the most concrete sign yet is that Target is already advertising it on its homepage. The leak points to five FreeSip water bottle designs, with one lineup built around the Starter Trio and separate bottles for Charizard, Pikachu, Gengar and Eevee.
That is why shoppers are searching now. A leaked marketing photo posted to Facebook shows the full set, while a Reddit thread adds a close-up of a Charizard bottle still bagged with the words Remove Before Display printed on the packaging. The same thread shows what looks like the Starter Trio being pulled from a store shelf, and one Reddit user said, “These are going to be scalped to shit.”
The appeal is easy to see. Pokemon drops move fast, and Owala bottles already have a built-in following, so a crossover like this can turn into a rush long before the official release date. The collection is scheduled for September 16, 2026, but the leak has already made it into the more useful territory for shoppers: what exists, what it looks like, and where it is showing up.
There is still a catch. The Target homepage ad appears to be real, but none of the leaked designs have been confirmed, which leaves the photos in a strange middle ground between preview and rumor. Even so, the packaging details and shelf shots suggest the collection may already be trickling into stores, and another Reddit user wrote, “I hear people are in line for this already.”
That leaves the next few days as the real test. Some Target stores are said to be stocked and waiting for the green light, which means the only open question that matters to shoppers is which bottles actually make it to shelves before the official September 16, 2026 release. If the leak is accurate, the chase is already underway.
