Mahira Khan said the spread of violent AI-made videos of female celebrities should not be treated as a shock if some people are willing to accept that kind of treatment when it is aimed at famous women. Her comments came as Pakistani actresses and other public figures pressed authorities to respond after disturbing clips circulated on Instagram over the past day.
The online posts, drawn from an Instagram account labeled M, used artificial intelligence to create videos that showed a deepfake of M beating or pushing deepfakes of male and female celebrities, and in other clips dancing with or hugging them. Among the figures whose likenesses were used was Hania Aamir, and digital creator Muhammad Ahsan showed a blurred fragment in which the deepfake of M appears to hit a deepfake of Aamir. Ahsan said the page also carried videos featuring inappropriate behavior, beatings and humiliation of actors, influencers and content creators.
The response widened quickly. Kinza Hashmi tagged representatives of the authorities in Punjab, Sindh and Islamabad and urged them to pay attention. Tamkenat Mansur said creating such content should be illegal, if it is not already. Zara Tareen called on people who had seen the videos to help identify the creator, report the account to the authorities and file a police complaint. Ahsan also asked users to report similar content.
Not every reaction under the posts was critical. Ahsan showed comments that approved of the videos, even as numerous condemnations and calls for action piled up under them over the past day. That split matters because it shows the same material being treated by some viewers as entertainment and by others as a public test of how far digital abuse of women can go before someone steps in.
The wider problem is already clear in the law and in past cases. Pakistan's Prevention of Electronic Crimes Act has no specific provision for AI-generated content, so police and courts have used existing rules instead. Article 20 covers online defamation, while Article 21 concerns modesty and images without consent. Last year, Punjab police registered charges under the Pakistan Penal Code and the Prevention of Electronic Crimes Act over AI deepfake videos of Punjab Chief Minister Maryam Nawaz. UN Women has estimated that 16% to 58% of women worldwide have experienced some form of digital violence, and that 90% to 95% of deepfakes circulated online contain sexualized images of women.
What happens next depends on whether the calls for action become a formal case against the account behind the videos. The posts were still being discussed because the creator of the Instagram page labeled M had not been identified in the information made public, and the gap between outrage and enforcement now sits at the center of the story.
