Starbucks will launch a limited-edition Snoopy-themed merchandise collection on Sept. 15, bringing a new wave of fall goods to stores around the world. The release includes 10 collectible items and will be sold only for a limited time while supplies last.
The Starbucks Snoopy Cup Launch is tied to It's the Great Pumpkin, Charlie Brown, which is marking its 60th anniversary, and the collection will reach customers across the United States, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific markets. The lineup includes drinkware, accessories and a plush, with the Snoopy glass cold cup described by Dana Pellicano as a special addition to the collection.
Pellicano said in a Sept. 3 news release that the return of Pumpkin Spice Latte and It's the Great Pumpkin, Charlie Brown are both signs that fall has arrived. She added that the collaboration brings those traditions together in a collection meant to celebrate the season, and said the Snoopy glass cold cup is likely to become a cherished keepsake for Starbucks and Peanuts fans alike.
The launch has the reach of a global release but the urgency of a short-lived drop. That combination is likely to make the collection more sought-after than a standard seasonal promotion, especially for customers drawn to the Peanuts tie-in and the chance to buy a limited item before it disappears.
What remains unclear is which 10 pieces will be on shelves beyond the highlighted cup and the plush. For now, the only certainty is the date: Sept. 15, when the collection goes live and the clock starts ticking on a sale that lasts only as long as supplies do.
