Nintendo fans are treating September 10 as the date to watch for the next Nintendo Direct, even though Nintendo has not said a showcase is coming that day. The talk has sharpened because September is here, the company typically holds a Direct in the month, and several people across the web are now pointing to the 10th.
That is why the search interest is climbing now. People are looking for any sign of Zelda news, including a possible Zelda Ocarina of Time remake, and some expect the month’s presentation to carry enough weight to justify the wait. In one recent roundup, Morgan Stanley and other financial institutions were also described as expecting to see a Direct this month, which has only added to the sense that something is due.
Justin is the name attached to the latest push around the date. He wrote that the next Nintendo Direct might very well go live on September 10, and that single line has been enough to keep the speculation moving through the rest of the week. If that sounds familiar, it is because June’s Nintendo Direct chatter had the same effect on readers following coverage like Nintendo Direct: Splatoon Raiders set for June 30 with Treehouse follow-up, Zelda remake may headline June 9 Nintendo Direct, insider NateTheHate says, and Deltarune Chapter 5 set for June 24 after Nintendo Direct reveal.
The catch is that Ubisoft’s own September 10 note is not a confirmation of a Nintendo Direct, even if it is being used that way online. Ubisoft posted on one of its official X accounts to address recent leaks surrounding Just Dance: Decades of Hits and said it was committed to share the complete picture with folks on September 10. That statement stands on its own, and the leap from there to Nintendo is still just a leap.
What gives the rumor staying power is the way it fits Nintendo’s usual rhythm. Nintendo typically hosts a Direct showcase in September, and the company could use one this month to either tease a dedicated Zelda show or give a proper trailer and still leave room for another dedicated show before launch. The same line of thinking also leaves open a broader presentation that doubles as a Zelda 40th anniversary show and includes the leaked Switch 2 special edition console.
That is where the story now sits: not with a confirmed date, but with a date that is being worked over hard enough to look real. September 10 is the number that keeps coming up, yet the only firm thing attached to it so far is Ubisoft’s unrelated promise. If Nintendo wants the speculation to stop, it will have to say something itself; if it does not, the guesswork will keep filling the gap until it does.
