Apple’s second-generation AirTags have dropped to their lowest price ever ahead of Labor Day, giving shoppers an unusually cheap way to track bags, keys and other travel gear. Both the single tracker and the four-pack are now at record lows after rarely going on sale since their January 2026 release.
The timing matters because Labor Day shopping is already pulling eyes toward Apple accessories, and the AirTags have one of the clearest reasons to buy now. Editors liked them for their improved Precision Finding technology, and that makes the discount more than a routine holiday markdown. When a product released in January 2026 reaches its best price before the holiday weekend, it signals a deal that is hard to ignore for anyone who has been waiting for a better entry point.
AirTags are not the only Apple items drawing attention. AirPods 4 are at $99, described as their lowest price all year, though they did touch a record-low $69 on Black Friday. AirPods Max 2, released in March, sold out quickly during Prime Day, while the best iPad bargain ahead of Labor Day is $100 off the iPad Air. The strongest MacBook deals are on models with souped-up storage, and Apple’s MacBook Neo remains the company’s most budget-friendly laptop yet.
That is where the holiday sale picture gets less tidy. Apple tech is often discounted around major shopping periods, but not every Labor Day offer is a buy-now moment. Some deals are better left alone if deeper cuts are likely later, especially with new AirPods and iPads rumored in the coming weeks and Apple having previously announced price increases. In other words, the AirTags look unusually strong, while other products may still have room to fall.
There are also broader Apple savings running through September 30. College students, parents and educators can get an Apple gift card with the purchase of an iPad or MacBook through Apple’s Education Store, and select products including Apple Pencils and Magic Keyboards qualify for education discounts. Amazon is also discounting Apple accessories such as cases, keyboards and Apple Pencils for use with iPads, and one crossbody strap deal is offering savings of up to 59%.
For shoppers focused on a practical purchase now, the AirTags stand out because this is not just another holiday markdown. It is the first serious chance in months to buy a rarely discounted Apple accessory at its best price yet, and the gap between this sale and the January 2026 launch price makes the deal look better than most of the rest of the Labor Day Apple lineup.
