Good Good pulled a Callaway driver advertisement this week after it drew backlash for showing Alexis Miestowski being pushed to the ground. The group apologized on X and said the video did not match its values as a brand.
The response came after the clip spread across a large audience that has helped make Good Good one of the biggest names in golf content. The channel, launched in 2020, has 2.13 million subscribers on YouTube and also sponsors a PGA Tour tournament, giving the ad far more reach than a typical branded post.
In the advertisement, Garrett Clark rushed toward Miestowski after she reached for the driver and pushed her to the ground before shouting, “Do not touch my new driver.” Good Good said it had taken the content down and sincerely apologized. It also said it has always stood for making golf more inclusive and would keep that mission moving forward.
That message sat uneasily beside what viewers saw. The video was criticized for depicting violence against a woman at the same time Good Good was selling an image of golf as open and welcoming. Callaway, which has worked with Good Good since 2023, said it was disappointed by the content and appreciated the quick response.
The PGA Tour also weighed in, saying it does not condone violence in any form and that the since-deleted video does not reflect its values or commitment to inclusivity and respect. The tour has been moving closer to social media creators, and last year announced plans to stage the inaugural Good Good Championship in Texas in November.
What remains unclear is how far the fallout will go. Good Good has removed the ad and apologized, Callaway has publicly distanced itself from the content, and the PGA Tour has drawn a line under the video, but no further action has been announced from any of them. For a brand built on reach and access, the next step is whether this episode ends as a deleted post or becomes a harder reset.
