Walmart is rolling out a new $120 annual membership that combines Walmart Plus and Sam's Club Plus, with the offer set to go live on Oct. 20. The plan bundles the two programs into one account and, by Walmart's estimate, can save shoppers nearly $100 a year.
The move gives members access to free delivery on eligible orders, gas discounts, streaming services and Sam's Club warehouse stores. It also includes a choice of Peacock or Paramount+, while members can save 10 cents per gallon at more than 17,000 participating gas stations. Buying the two memberships separately would cost $218 a year, so the bundled plan comes in below that total.
John Furner said Walmart is combining its two membership programs and is trying to keep prices low in a market where customers are still feeling pressure. He said the company had more than 7,000 price rollbacks at the end of its first quarter and about 11,000 by the end of its second quarter, a signal that the retailer is leaning hard on discounts as spending patterns shift.
That is the friction inside the pitch: Walmart is selling savings at the same moment it is acknowledging that some customers are under stress. Furner said the company saw stress on some shoppers and changes in spending, and he said it found a way to save people money. Existing Walmart Plus annual members can switch to the combined plan for an additional $22 a year, while Sam's Club Plus members can activate Walmart Plus at no additional cost.
The timing matters because the launch lands as households continue to face higher costs for everyday essentials and fuel. In September, inflation was up 3.7% from a year earlier and gas prices were up 34.2%, according to government data. For Walmart, the new membership is less a novelty than a pricing move: a way to keep customers inside its ecosystem while making the savings easy to see on the same receipt.
