Salesforce said on Oct. 20 it would acquire Braze for about $5.66 billion, setting up a cash deal that would give Braze Class A shareholders $47.50 per share if it clears the rest of the process. The purchase marks a new step in Salesforce's push into customer engagement software through Braze, a platform built to help companies manage that work.
The announcement immediately gave investors a reason to focus on the price, not just the strategy. Even after the deal was disclosed, Braze shares fell 2.6% in premarket trading, a sign that the market was still weighing the terms and the timing against the promise of a larger owner.
For Salesforce, the attraction is straightforward: Braze sits in a business category that helps companies keep contact with customers across channels, which makes it a natural fit for a larger software group that already sells tools for sales and service. Buying that capability outright is faster than building it from scratch, and the $5.66 billion price shows how much value is being placed on that role.
There is still a long road before the companies become one. The transaction needs approval from Braze shareholders and regulators, and it is expected to close in Salesforce's fiscal year 2028. Until then, the cash offer gives Braze investors a clear number to judge, while the market reaction suggests some are not yet convinced the bid fully captures what Braze is worth.
Anzar Mehraj reported the story from Bengaluru.
