Denis Villeneuve has opened another round of IMAX Dune 3 tickets for fans who missed the first rush, saying in a video posted on the official Dune Movie Instagram that more seats open tomorrow. The new release will cover IMAX, IMAX 70mm and other premium formats ahead of the holiday run.
The update matters because demand has already been strong enough to empty out early IMAX 70mm screenings at 38 theaters on opening weekend. For moviegoers trying to lock in a premium seat, tomorrow is the next chance, and it is arriving just as the film’s holiday IMAX release approaches.
Villeneuve’s message lands against the backdrop of a franchise that has already proved it can draw on a massive scale. Dune: Part Two earned $714 million globally in 2024, and the new installment is being positioned for an even tighter premium-format fight during the holidays.
That fight is not only about one film. Dune: Part Three is expected to hold exclusive IMAX access through Christmas, while the holiday slate also includes Marvel's Avengers: Doomsday. The expectation is that exhibitors will keep premium screens running around the clock to meet demand, which means the next wave of tickets could move quickly once they appear.
Villeneuve described the demand as “horrified,” a word that captures both the scale of the response and the pressure it puts on the remaining seats. What he did not say was how many additional tickets will be released tomorrow or exactly when they will go on sale, leaving fans with one clear instruction and one unresolved detail: check early.
For anyone still hoping to get in, tomorrow is the opening that matters. The seats are not gone for good, but the first wave has already shown how fast premium formats can disappear when Villeneuve and Dune: Part Three hit the holiday market.
