OG Anunoby’s shoes have become part of the Knicks’ Finals story, turning the 6-foot-7 forward into an unexpected sneaker talking point as New York plays on the league’s biggest stage. His cream-colored Skechers pairs have already gone viral twice this postseason, and the buzz has followed him from the floor to the courtside seats at Madison Square Garden.
That attention is landing now because Anunoby, 28, helped lead the Knicks to their first NBA Finals appearance in nearly three decades while averaging 19.5 points, 6.6 rebounds and 1.8 assists in the 2026 playoffs. He arrived in New York in a 2023 trade, signed with Skechers last year and has become a familiar figure in a postseason that has pulled in celebrity spectators and sneaker watchers in equal measure. For readers searching his name, the appeal is no longer just his defense or scoring; it is the way his game, his shoes and the Knicks’ sudden march have started feeding off one another.
Martha Stewart has seen that up close. A regular at Madison Square Garden this postseason and a Skechers ambassador, she shared a game photo of Anunoby’s shoes on Instagram before receiving an autographed pair from him. Stewart said, “OG has such a calm confidence about him,” adding, “I think that resonates both on and off the court.”
That kind of attention sits uneasily beside the image Anunoby has kept since he entered the league: effective, visible when needed, but rarely eager for the spotlight. Anne Hathaway recalled a courtside encounter on The Tonight Show in April, saying “Time slowed down” when Anunoby dove toward her seats during a November 2024 game against the Chicago Bulls. U.S. Olympic gymnast Suni Lee also sparked online buzz after a courtside photo with him. The pattern is clear enough: Anunoby does not chase the celebrity orbit, but the celebrity orbit keeps finding him.
The open question now is what Skechers does with the surge. Anunoby’s sneakers are often a player-exclusive version of the Nexus model, and his postseason visibility has already turned them into a recurring conversation piece. He said, “Signing with Skechers was an easy decision for me,” and added, “How personal the relationship feels has been very refreshing.” If the brand decides to push beyond the playoffs, the next release or campaign could tell whether this was a fleeting Finals moment or the start of a much larger stage for both Anunoby and Skechers.
