The One Show has unveiled a special rose to mark 20 years of the programme, with hosts Alex Jones and Roman Kemp revealing the bloom that will go on sale to support Children In Need. The official unveiling will be shown on Monday’s edition at 7pm on One and iPlayer.
The rose was bred and cultivated by Peter Beales Roses over 10 years, a long lead time for a flower created to celebrate the show’s anniversary and now being tied to charity sales. Jones, who has hosted The One Show for 16 years, said the 20th rose was absolutely beautiful and the perfect way to mark the milestone, adding that it felt even more special knowing a donation from every sale would go to a charity the programme is proud to champion. She also said she hoped viewers would love it as much as the team does.
Kemp said the launch was a brilliant way to kick-start the anniversary celebrations. He said many One Show viewers love gardening and that the benefits can be so impactful, making it fitting to see that interest recognised with a special rose. The unveiling adds a sentimental note to a season when the programme is looking back on two decades on air while also trying to turn that attention into something practical for children who need support.
Ian Limmer said Peter Beales is incredibly proud to introduce The One Show 20th Rose at RHS Chelsea Flower Show 2026. He said the rose represents the very best of British rose breeding and a meaningful partnership supporting the work of Children In Need, and said the company hopes gardeners across the country will enjoy growing it for many years to come.
The timing matters because the show is using a landmark birthday to drive attention to a product that carries a charitable purpose, rather than treating the anniversary as a purely celebratory moment. The one show rose is both a commemorative release and a fundraiser, with its public debut at Chelsea and its television reveal on Monday designed to give the campaign a wider reach.
