Peacock’s new crime drama M.I.A. dropped on the service on May 7, and all nine episodes are streaming now. The series centers on Etta Tiger Jonze, a young woman secretly plotting revenge on the 12 gangsters responsible for the murder of her family.
The show is getting another push next week. The pilot of M.I.A. is set to air on NBC on May 14, giving the series a wider broadcast platform just days after its streaming debut.
M.I.A. comes from Bill Dubuque, the creator behind Ozark, and it is being described as both a crime drama and a crime thriller. That pedigree appears to be carrying weight with viewers so far: Rotten Tomatoes shows an 80 percent audience score for the series.
For Peacock, the timing matters. The full season is already available for viewers who want to catch up in one stretch, while the NBC airing should put the opening chapter in front of a broader audience that may not have started it on streaming. The setup is simple and brutal: Etta is after the 12 men tied to her family’s murder, and the story is built around how far she is willing to go to reach them.
That is the tension at the center of M.I.A. The revenge plot is direct, but the rollout is split across two platforms, with the streaming release already live and the broadcast pilot still ahead. By the time the episode reaches NBC on May 14, the question will not be whether the show is available. It will be whether the combination of Dubuque’s name, the crime-thriller hook and the early audience response is enough to turn M.I.A. into one of Peacock’s most visible launches this month.
