Cash App has ended its sponsorship of the I've Had It podcast after backlash over a joke about digging up Charlie Kirk’s body. The company said on social media that it does not condone violence of any kind and is no longer sponsoring the show.
The move makes the dispute more than a podcast backlash. It shows the controversy has already reached the money behind the show, and Cash App is not alone: Boll and Branch reportedly also dropped its sponsorship. Andrew Kolvet said on X that several other advertisers had pulled support as well, though he did not name them, leaving the full scale of the pullback unclear.
That matters because the podcast’s hosts spent the weekend trying to steady the damage after laughing at the joke, and then addressed the blowback again on Nov. 8. Jennifer Welch and Angie Sullivan apologized, but the apology did not stop Welch from turning the argument back on Turning Point USA. Sullivan told the group to “f--- off,” and Welch said she was not apologizing for them. She said, “When we apologize for laughing at a joke on our podcast, that wasn't for you. That was for us.”
Welch tied the apology to her own life, saying someone she loved very much died from gun violence two years ago and that she did not feel good about the remark. She added that the apology was meant to keep her calls for commonsense gun reform “clean and clear.” But she also sharpened the fight, saying, “I don't expect you to understand this because at Turning Point y'all laugh at violence all the time.”
The backlash now sits at the point where language, politics and ad revenue meet. A Democratic source told News Digital that Welch called seeking advice on how to handle the fallout and claimed the podcast had lost tens of thousands of dollars in sponsorships over the weekend. That same source alleged Welch’s team used ChatGPT to help shape a response and find “ways out of this,” a detail that, if true, suggests the effort was less about repairing the moment than managing the damage.
What remains unanswered is how many advertisers will ultimately walk away. Cash App has made its break public, Boll and Branch reportedly followed, and Kolvet says others have withdrawn support. If more sponsors confirm their exit, the fallout will no longer be about a single joke on a podcast. It will be about how fast a controversy can turn into a real revenue problem.
