Finex Credit Union has signed Braylon Mullins to an endorsement deal that will run through the basketball season, putting the University of Connecticut guard in advertising and promotional appearances as the company looks to reach new audiences. The agreement was announced as a season-long partnership, but the financial terms were not disclosed.
Mullins is not just another college athlete taking a local sponsorship. He drew national attention during last year's NCAA tournament when he hit a 3-pointer with 0.3 seconds remaining to complete UConn's comeback against Duke, a shot that sent the Huskies to the Final Four. That moment gave Finex a familiar face with a profile far beyond Connecticut, and it gives the credit union a player whose name already carries weight with basketball fans.
Joe Bartolotta said Finex has a story to tell and needs someone special to help spread the word. He said the company chose Mullins because no one better symbolizes that commitment to delivering in the clutch. Under the agreement, Mullins will help promote the benefits of belonging to a member-owned financial institution, along with personalized service and technology designed to help members manage their finances and plan for the future.
The partnership also fits Finex's own pitch. The credit union traces its roots to East Hartford in 1938, and it says the arrangement reflects support for students, families and community organizations. It also wants Mullins to help introduce Finex and its banking technology to new audiences, as well as highlight the value of credit union membership. That is where the story leaves its sharpest unanswered question: a community-minded deal with a player known for one of the biggest shots of the tournament, but no public price tag attached to the partnership.
Mullins said he is excited to connect with the people who make Connecticut such a special place to play basketball, and he said support matters whether a person is chasing a goal on the court or in everyday life. For Finex, the next step is simple: turn a memorable basketball moment into a season of appearances that makes its name harder to miss.
