Nike has officially unveiled its One Piece collection, and the headline piece is a trio of One Piece sneakers built on the Nike Air Max Plus. The global SNKRS release is set for September 25, giving fans a date to circle after months of teases and a slow rollout that starts long before that.
The three colorways draw from the Gomu Gomu no Mi, Ope Ope no Mi and Mera Mera no Mi Devil Fruits, with each pair using retooled upper patterns to echo the fruit it represents. Nick Remlinger said the line was inspired by the superhuman abilities unlocked by the Devil Fruits, and that Nike reimagined the Air Max Plus in a way fans had not seen before.
The timing matters because the release is not arriving as a single drop. Nike is splitting access across pop-ups, select regional customization and the SNKRS app, which turns the launch into a staged campaign rather than a one-day sale. A Tokyo pop-up is set for September 4-6, followed by pop-ups on September 12 in Hong Kong, Jakarta, Mexico City, Seoul, Shanghai, Taipei and Umeda, then another batch on September 19 in Amsterdam, Dallas, Decatur, Düsseldorf, Lawrenceville, London, Madrid, Milan, San Diego, Stockholm and Washington DC.
That staggered structure creates its own friction. Some T-shirts use simple Nike and One Piece co-branded emblems, others turn vintage Nike ads into manga illustrations, and there are matching hats, jerseys and a vest with a Nike-branded Jolly Roger emblem. But not every buyer gets the same path in: select regions can access Nike By You designs at pop-ups, and the SNKRS process for the Gomu Gomu pair requires users to tap a poll option on the main home feed from August 23 through September 18, with select participants receiving a push notification on September 18.
The clearest next stop is the Tokyo pop-up, then the app release at the end of the month. The sneakers are priced at $180 apiece, and the final piece of the rollout lands in Australia through Supply from October 16-18, extending a launch that is built to keep One Piece buyers checking back more than once.
