Brooke Baldwin says she is building something of her own, and it is about to move from idea to production. In a Sunday Substack post, the former anchor wrote that she wants more intimacy in her relationships, but also made clear that her next professional chapter is taking shape fast: “we start shooting in two weeks!!!”
The timing matters because Baldwin, 47, is not talking about a vague side project. On Wednesday, she said she has spent the past several months developing an independent journalism project called America, Tell Me Everything, and that it will take her around the country to report on women from different backgrounds. After more than twenty years in mainstream media, she said, “I’m doing journalism on my terms.”
That is a sharper break than a simple career refresh. Baldwin said the project will tell stories with and about women whose lives may look nothing like her own or each other’s, which points to a format built around reported profiles rather than a narrow personal essay. The name also suggests a broad field of stories, not a single theme or one-off special, though she has not laid out the final structure publicly.
Her recent writing adds another layer to the moment. In the same Sunday post, Baldwin said she does not want less intimacy but more, and wrote that she loves being deeply known and knowing someone deeply in return. She also said she craves spaciousness, in partnership or out of it. That reflects a private recalibration at the same time she is trying to define a public one.
There is also a deliberate restraint in how she is living now. Baldwin said casual sex is still very much on the table, but that she is choosing not to partake during this stage of her life so she can keep her energy for other priorities. She wrote in a July 19 post that she loves sex and called herself pretty damn good at it, but said the point now is not more attention or more options. It is focus.
She wrote that earlier piece on a flight back home from Paris after what she described as a largely solo trip, and said traveling alone helped her see how easily she can lose sight of her own needs when she is busy caring for others. That thread runs straight into the new project: a former network anchor trying to build work that is both more personal and more controlled, with cameras set to roll in two weeks. What remains unanswered is how America, Tell Me Everything will be packaged once that production begins.
