Reebok has brought back the G-Unit G6 today, releasing the sneaker again for $130 as a note-perfect reproduction of the original 2003 design. Curtis “50 Cent” Jackson said the fans never stopped asking for it, and the pair is back with the same clean white leather, suede toe cap, red, white and blue accents, G6 lace charm and G-Unit script logo that made the original easy to spot.
The timing matters because the G-Unit Sneakers have been absent for about two decades, even though the shoe first landed in 2003, the same year as Get Rich or Die Tryin’. Jackson said he worked with Todd Krinsky and the team on everything when the shoe was first created, and that hands-on approach helped turn a tennis shoe into something that sat squarely inside early-2000s hip-hop culture. At the time, G-Unit also included Tony Yayo, Lloyd Banks and Young Buck, and the brand would later branch into the G XT cross-trainer and the G-Unit Boot.
The original G6 was pitched as a luxe, pared-down, exceedingly versatile tennis shoe, and it moved fast enough to matter well beyond the fan base that first wanted it. Its return is not a remake that updates the formula for a new era; it is the old one brought back as-is, which is exactly why it stands out in a market crowded with nostalgia plays that usually soften the edges of the thing they are reviving.
That makes the history around the shoe hard to ignore. The G-Unit and Reebok partnership eventually fizzled out around 2006, leaving the G6 out of circulation for years even as the shoe stayed part of the memory of fans and sneaker collectors. Jackson said Reebok’s break away from Adidas in 2022 and the reset that followed helped set up the return, and that the conversation had been going on for a while before the release finally happened.
The friction is in the fit between past and present. The sneaker is back exactly as it was, even though the business relationship that created it ended long ago, and Reebok has not said how many pairs were made available today. For now, the return answers the demand Jackson kept hearing and gives fans of G-Unit a second shot at a shoe that once disappeared almost as quickly as it arrived.
