Keltie Knight has announced an 18-city North American tour for her upcoming book, The F*ck Them Theory, and it begins November 15th in Atlanta. The run is being billed as The Evil Genius Tour, with tickets and VIP packages available now.
The timing is what makes the announcement land now: the tour starts two days before the book officially releases on November 17th, and the New York City stop lines up with that launch date. Knight is using the road show to turn the book rollout into a live event rather than a quiet signing cycle.
The tour includes stops in DC, Boston, Philly, Chicago and other North American cities, but the draw is not just the locations. Each ticket comes with a signed copy of the book, which makes the trip feel less like a standard bookstore stop and more like a packaged release event.
That format matters because the experience is being framed as “super intimate,” built around guided manifestation, emotional release exercises, humor, vulnerability, laughing, crying and singing. In other words, the event is set up to ask more of attendees than a quick queue for a signature and a question at the microphone.
That is also where the larger strategy becomes clear. By starting in Atlanta and landing the New York City date on release day, Knight is tying the book and the tour together at the most visible moment of the launch. What remains open is which additional cities fill out the 18-city schedule, but the structure is already obvious: this is a book tour designed to feel like a shared experience, not just a sales stop.
