YouTube and FIFA will stage the first YouTube FIFA Creator Cup on Sunday, 12 July, with IShowSpeed as host and Celine Dept among the players set for Central Park in New York. The match will be streamed worldwide through FIFA’s official YouTube channel at 17:00 ET.
That puts Celine Dept in one of two star teams built from top creators, former footballers and other large talents whose combined audiences top 270 million subscribers. The stream is being backed by Dove Men+Care and Lay's, and the format gives the event the feel of a live show built for a global audience rather than a one-off exhibition.
IShowSpeed said he is ready to give viewers “a top show,” adding that football brings everyone together and that doing it live in New York with fans watching around the world will be special. He also described the World Cup as “the biggest stage in the world” and said the same energy will be brought to Central Park.
There is a reason the event is drawing attention beyond the roster. YouTube and FIFA are presenting it as a new step in the platform’s sports offering, and the creators involved have already seen their videos about WK 2026 pass 1 billion views. That reach helps explain why FIFA is putting the show on its official channel and why the timing matters now, with the first broadcast set for Sunday evening.
The unfinished part is the lineup. More big names are due to be announced later this week, which means the current cast list is still not the full story. Until then, the draw is clear: a first-of-its-kind creator match, a named host who says he is ready to go, and a livestream designed to land in living rooms around the world at the same moment.
