Alix Earle turned her Wimbledon outing into a TikTok moment on Tuesday, July 7, then found herself answering a wave of criticism over the look she wore to watch tennis with Ashtin Earle. The post showed a butter yellow Lolita Lempicka corset top with a scoop neckline, thin straps and a subtle floral design, paired with a latching lace skirt and a cowl waist.
The video landed because Earle did not present the outfit as a careful nod to tennis tradition. She described it as “It’s giving princess,” wrote, “I feel like a princess 🎾🎾🧚🏼,” and added on Instagram, “Off to Bridgerton.. I mean Wimbledon.” In the clip, she also said, “We’re ready to go watch some tennis!” and told viewers, “Have a drink, have some strawberries and cream!”
What gave the post its extra pull was how polished she said she wanted the look to be. Earle said she chose a “really big, voluminous blowout” with dewy makeup and added, “I think this is the best my hair has ever looked. I love it.” She wore white lace heels from Jimmy Choo, black sunglasses and a gold watch, then layered a double-breasted jacket with shoulder pads over the outfit. The styling read as deliberate, not accidental, and that made the reaction sharper.
That is where the friction set in. Some commenters said the outfit was not appropriate for Wimbledon, with one writing, “This is not for Wimbledon Alix 😭,” and another saying, “You look like you are going for tea not tennis.” One user praised Ashtin Earle’s sporty white dress with red-and-white stripes on the collar and hem instead, calling it “so Wimbledon,” while another wrote, “Ashton’s outfit is very Wimbledon.” The contrast was hard to miss: Alix went for a princess look, and her sister went for something closer to the dress code the audience expected.
What stands out now is that Earle did not seem to be chasing the kind of muted, traditional outfit that critics wanted from her. She chose the theatrical version, posted it twice on social media, and left the reaction to do the rest. The only thing the comments settle is that Wimbledon remains one of the few places where a look can become part of the news as quickly as the match itself.
