Screendollars LLC has sued SiriusXM and Pandora Media's advertising unit, saying the company's newer star-in-an-S logo is too close to a mark it says it has used since 2022. The complaint, filed July 6 in the US District Court for the District of Massachusetts, puts a fresh trademark fight around SiriusXM's 2023 logo refresh before a federal judge.
The lawsuit centers on a simple design question with a costly answer: how much similarity is too much when both marks place a star inside the letter S. Screendollars says that is enough to confuse customers, and it is asking for a permanent injunction, damages, cancellation of any SiriusXM trademark applications tied to the disputed mark, and attorneys' fees. US District Judge Patti B. Saris has been assigned to the case.
Thaddeus Bouchard launched Screendollars in 2015 to extend a family business that began with Yankee Film Productions, founded by Merle Bouchard in 1972. Today, Screendollars says it uses the mark across theater, newsletter, website, social media and podcast platforms, and that mark was registered with the US Patent and Trademark Office on December 24, 2024. That timing gives the complaint its edge: Screendollars says its use was continuous from 2022, while SiriusXM began using several similarly styled marks starting in or after November 2023.
The company says those marks appear on SiriusXM's website, app, social media accounts and CarPlay integration, widening the reach of a dispute that is no longer limited to one logo on one page. The complaint brings eight counts, including federal trademark infringement and unfair competition claims under the Lanham Act, along with theories of forward and reverse confusion and related claims under Massachusetts, New York and California law.
After SiriusXM sought to register a representative version of the mark, Screendollars filed opposition proceedings at the USPTO. That makes the new lawsuit part of a broader trademark fight over who gets to use, and possibly register, the star-in-S design. Neither Screendollars nor SiriusXM had issued public statements at press time.
