Amazon launched a dedicated FIFA World Cup 2026 experience on Fire TV on June 8, giving U.S. viewers a single place to find the tournament’s live coverage, highlights and replays as the competition begins this week. The hub centers FOX One as the streaming home for all 104 matches, while also adding free access on Tubi for two matches without a paid account.
The timing matters because the tournament opens June 11 and the first free Tubi match is set for June 12, just as viewers start looking for where each game will be shown. The FIFA World Cup 2026 will stretch from June 11 through July 19, with 48 teams playing 104 matches across 16 cities in the United States, Canada and Mexico.
Fire TV customers who subscribe to FOX One will be able to watch all 104 live matches, along with daily highlights, news and full match replays on demand. Amazon also built Alexa+ into the match-finding experience, so viewers can use voice commands to get to live games, including for Prime members who subscribe to a live TV service. The Fire TV Channels app will carry tournament news and highlights throughout the competition.
The free access on Tubi is where the setup diverges from the paid-streaming model. Fire TV customers in the U.S. can watch Mexico against South Africa on Thursday, June 12, 2026 at 3 p.m. ET and the U.S. Men’s National Team against Paraguay on Friday, June 13, 2026 at 9 p.m. ET without a subscription. FOX One remains the official English-language streaming service for the tournament in the United States, but those two games will also be available through Tubi, which crossed 100 million monthly active users in May 2025 and accounted for 2.2% of total U.S. television viewing minutes that month.
The move shows how Amazon and Fox are trying to make the tournament easier to find at the moment interest peaks, while keeping the full package tied to FOX One. What remains unclear is how many viewers will use Fire TV as their main entry point, and whether the free Tubi games become the exception that pulls in fans who would not otherwise sign up for the paid service.
