Kirk Herbstreit has joined Cameo, giving fans a new way to book personalized video messages from one of college football’s most recognizable voices. He announced the move on Monday and said he was now available on the platform for custom shoutouts.
Herbstreit wrote on Instagram that fans could ask for a Father’s Day message, a birthday greeting or “a pick up me up for someone,” adding, “whatever you got, let me know on Cameo.” The booking fee on his page is $199, a price that makes the service feel more exclusive than the quick-access, mass-market image many people associate with the platform.
The appeal is clear. Herbstreit has been a fixture on college football Saturdays for more than three decades, and his audience reaches far beyond the core fan who tunes in for rankings and playoff talk. He was a quarterback at Ohio State before becoming the face of College GameDay, and he served as team captain there in 1992. For fans who want a direct message from him, Cameo now turns that familiarity into a transaction.
That accessibility comes with a wrinkle. Herbstreit comes across as warm and approachable in the post, but the $199 price tag puts him near the upper end of what many casual users will pay for a birthday or holiday message. He also said Peter, his golden retriever, might appear in a video, though it is not clear how often he plans to take bookings or whether the dog will show up regularly.
For now, the move simply makes Herbstreit newly bookable on Cameo, and that is the part fans are likely to notice first. The bigger question is how much of his time he will devote to the platform once the first wave of requests comes in.
