Fox One and Overtime are launching Race to Glory, an unscripted shortform creator competition that begins Sunday across Fox One’s social-media channels and is built around the build-up to the World Cup. The series puts Rakai’s Mud United against Tylil’s Aura City in a run of soccer-inspired challenges that will play out in World Cup cities over the coming weeks.
The timing is no accident. Fox and FS1 hold the exclusive English-language rights in the United States to the upcoming FIFA World Cup and will carry all 104 matches, while Fox One is the streaming home for Fox broadcast and cable channels’ shows and live sports, including, Fox Business, Fox Weather and Fox Nation. Fox One plans start at $19.99 a month, and this series is designed to pull in the fans who live on their phones and want tournament coverage in a faster, more social format.
Jolie Sharpe will host the project, which teams Rakai with Tota, H00pify and Sam Russo on Mud United and pairs Tylil with Sketch, Davis and Rose Ruland on Aura City. Overtime will produce more than 500 pieces of original shortform content for the collaboration, including behind-the-scenes footage, challenge videos, selfies and recaps, giving the competition a steady stream of material across the platform rather than a single launch-day burst.
The first stop is New York from May 27 to 29, followed by Los Angeles on June 12 and 13, Miami on June 27 and 28, and Philadelphia from July 12 to 14. The format is meant to make World Cup coverage feel native to a younger audience, but that is also the test: whether a creator competition can turn a tournament known for long stretches of play into something that feels immediate enough to keep those viewers watching after the novelty wears off.
Brian Borkowski said creators are central to how younger fans experience sports and said the Fox One partnership is meant to deliver tournament content that feels native and engaging for the next generation. Marc Kohn called the effort a first-of-its-kind collaboration and said Fox One is where every match will live, with the goal of making sure fans who grew up on their phones know where to find it. The next hard proof comes in the city stops, where the series has to do more than announce itself; it has to hold attention.
