Telefónica and the board that builds the Sagrada Familia have signed a collaboration agreement that ties the telecom company to Barcelona’s Year Gaudí celebrations and to the imminent inauguration of the Torre de Jesucristo.
The agreement links one of Spain’s biggest private companies with one of Barcelona’s most recognizable landmarks at a moment when the city is preparing a centenary program for Antoni Gaudí’s death. The move matters now because the temple is not just marking the anniversary with ceremony: it is building out a public calendar around it, with the tower inauguration set to be one of the defining moments.
The collaboration is meant to support cultural, audiovisual and technological initiatives connected to the celebration. It also gives Telefónica a place inside a patronage plan that will finance 31 cultural and institutional activities with the help of several companies, turning the Gaudí commemoration into something more than a single event and giving it a broader reach across Barcelona.
Chema Casas is part of that effort on Telefónica’s side, and the company is also preparing content to push the story beyond the city. Through the production company TBS, it is making the documentary Sagrada Familia, 7 días antes, which will follow the teams organizing the inauguration for one week and will be available on Movistar Plus. The film is also meant as a tribute to Gaudí on the centenary of his death, adding a media layer to a program that already mixes heritage, technology and institutional work.
There is, however, one detail that still hangs over the biggest moment. The tower’s inauguration is being described as close, but no date has been given for the ceremony. That leaves the agreement as both a launch and a countdown: Barcelona knows the Sagrada Familia’s next major milestone is coming, yet the exact day remains unannounced.
That unresolved timing sits alongside another date already fixed on the city’s calendar. This year’s Tour de Francia will start in front of the Sagrada Familia, and the presence of the Movistar Team, also backed by Telefónica, is expected to amplify the temple and Barcelona far beyond Spain. For now, the agreement shows how the Year Gaudí is being assembled in public, one collaboration at a time, with the tower inauguration waiting to give it a single, defining image.
