Apple TV has released the trailer for Lucky, the limited series led by Anya Taylor-Joy and set to make its global debut on Wednesday, July 15, 2026. The show will open with its first two episodes, then continue weekly through August 19.
That date now becomes the key marker for viewers tracking the series, especially because Lucky arrives as one of Apple TV’s higher-profile launches for the summer. Taylor-Joy stars in the project and executive produces through her LadyKiller banner, putting her at the center of both the screen performance and the creative push behind it.
Lucky is based on Marissa Stapley’s New York Times bestselling novel and Reese’s Book Club pick of the same name, and it follows a con artist whose multimillion-dollar heist goes sideways. Forced on the run, Lucky is being chased by both the FBI and a ruthless crime boss, a setup that gives the series its forward momentum before a viewer even knows who else is in the cast.
The series also brings in Annette Bening, Timothy Olyphant, Aunjanue Ellis-Taylor, Drew Starkey, Clifton Collins Jr. and William Fichtner, though the specific roles for each remain under wraps. That leaves the trailer to do the work of selling the tone and stakes without giving away how the ensemble fits around Lucky’s flight from the law and from the people hunting her.
Behind the camera, Lucky comes from Apple Studios and Hello Sunshine, with Jonathan Tropper creating the series, co-showrunning, writing and executive producing. Cassie Pappas is co-showrunner, Jonathan van Tulleken directed the pilot and also executive produces, and Reese Witherspoon and Lauren Neustadter executive produce for Hello Sunshine. The company’s Apple TV slate already includes The Morning Show, The Last Thing He Told Me, Truth Be Told and Surface, but Lucky now joins it with a launch plan built to keep attention over several weeks rather than in one burst.
That staggered rollout matters because the trailer is not just a preview; it is the first signal of how Apple plans to pace the series through late summer. For viewers, the next thing to know is simple: Lucky begins July 15 with two episodes, then returns every Wednesday through August 19, giving the show a long runway to turn its con artist chase into a weekly draw.
