Robinhood on Wednesday said Gold card users can now send AI agents out to make purchases on their behalf and earn 3% cash back when those agents spend. The company also said it is opening the door to agent-based trading, allowing customers to hand off certain market moves to software that can place the trades for them.
The move puts Robinhood in the fast-growing push toward agentic commerce, where software does more than recommend action and actually completes it. Abhishek Fatehpuria said the first wave is aimed mainly at people who are already comfortable with new tools, and that the company wants to learn from early adopters before widening access. Robinhood said it has around 700,000 Gold customers who could use the new shopping feature.
The mechanics are meant to keep some control in the customer's hands. Robinhood said an agent gets a related virtual card rather than the same number tied to the customer’s Gold card, and that users can delete it at any time. They can also set a monthly spending cap and get alerts when a transaction passes a chosen dollar amount. Gold cardholders must direct their agents to connect with the company’s MCP before the agent can make purchases.
Vlad Tenev framed the move as an extension of Robinhood’s long-running push to broaden access to financial tools, but the practical hurdles are still substantial. Merchants have to accept agentic purchases, and the industry has not settled who absorbs the loss if an agent fails or a transaction turns fraudulent. Robinhood said it is the first major retail brand to offer agentic credit card shopping to its users, but the wider market is still figuring out how much trust to give software that can spend and trade on a customer’s behalf.
For now, the bigger question is timing. Robinhood did not give a rollout date for the AI-agent shopping service or agent-based trading, leaving the announcement as a promise of what Gold customers may soon be able to do rather than something they can use immediately.
