Ferrari took the wraps off the Luce EV, a battery-powered grand tourer the company calls its most controversial model ever and one that will reach showrooms in 2027. The new car is not just a change of powertrain. It is a rethink of what a Ferrari can look like, how it should be packaged and who it should carry.
The Luce is 197.9 inches long, about 2 inches longer than the Purosangue, and stands 60.8 inches high, roughly 2 inches lower. Its cabin sits far forward in an all-aluminum body, with center-opening doors and a liftgate at the rear. Ferrari says the shape gives the Luce a drag coefficient lower than any previous roadgoing Ferrari, helped by tunnel-like front and rear spoilers, active grille shutters for three heat exchangers and lighting that glows from dark panels. Even the windshield wipers park upright against the A-pillars.
Inside, the Luce breaks more ground. It is the first Ferrari to seat five, and the company says it has the largest trunk ever in one of its cars. The instrument cluster uses three metal-ringed dials that are actually digital displays. The center dial shows speed and battery charge, the left one shows available power and regen level, and the right dial can be configured. The cluster moves with the steering column. A central touchscreen folds toward the driver or front passenger and mixes in physical switches, while a separate screen sits for rear-seat passengers at the back of the center console.
Ferrari turned to LoveFrom, the design studio led by Jony Ive and Marc Newson, to shape both the exterior and the cabin. That partnership is part of what gives the Luce its split identity: unmistakably Ferrari in its stance and performance claims, but unlike any Ferrari before it in layout. The company has described the car as a departure in both appearance and powertrain, made possible by a dedicated EV architecture that gave designers unusual freedom.
The friction point is obvious. Ferrari is selling an electric future to buyers who still prize engines that shout, not motors that hum. The company seems to know that. It fitted the steering wheel with real switchgear instead of the touchpads used on the Purosangue, along with a standard five-position manettino dial and an e-manettino dial that controls the powertrain. Two large paddles on the wheel manage regen and maximum torque output, and the car wakes when the Ferrari logo key fob is inserted into a dock in the center console. A launch mode, activated by a pull handle in the overhead console, tightens traction control, adds torque boost and unlocks an extra 54 horsepower.
Ferrari says the Luce uses four synchronous, permanent-magnet electric motors. The front pair make 282 horsepower, the rear two deliver 831 horsepower, and total output reaches 1,035 horsepower, more than any other roadgoing Ferrari, the company says. Ferrari says the Luce weighs nearly 5,000 pounds, will hit 62 mph in 2.5 seconds and 124 mph in 6.8 seconds, and can reach a claimed top speed of 193 mph. That is the performance benchmark the company is setting for its newest electric cars, and the market will decide whether the badge, the numbers and the new shape can all live in the same garage.
