Susanna Reid stepped out in the Sosandar Pink Popper Front Denim Dress last Friday, right as the heatwave began, and the £79 style is still on sale at Next. She wore the coral shade of the dress, which is also available in pink, blue and beige.
The timing matters because this is the kind of outfit many readers reach for when the weather turns heavy and the office still expects smart clothes. Shoppers have been talking up the dress for its cool feel and comfortable fit, with one saying they would be tempted to buy it in pink as well because it is “nice and cool” with “a bit of stretching” and feels “so comfortable when you sit down.”
That praise has helped frame the dress as a practical summer buy rather than just a TV-presenter look. Another shopper called it “lovely,” saying the material is very comfortable, the stretch is helpful, the side gathering is slimming and the overall shape is elegant. The same review said it could be worn smart with heals or casually with trainers, adding that it felt pricey at first but was “so worth it” and one of the loveliest dresses they had bought for a while.
The Sosandar design is being treated as a denim dress, but shoppers say the fabric is thin and cooling enough for warm weather. That is what makes it fit the moment: it looks polished enough for work, yet does not feel like heavy denim. For anyone trying to dress for a heatwave without giving up a neat finish, that combination is doing the heavy lifting.
Not every review is glowing, though, and that is the catch with buying from a screen. One shopper said the colour was not as vibrant as it looked online, writing that the product image showed a more yellow shade that did not match the actual dress. So while the dress has won praise for comfort and wearability, buyers are still being warned that the shade may look different once it arrives.
What is clear now is that Reid’s choice has put a £79 high-street dress into the middle of a bigger seasonal dilemma: how to stay cool without looking underdressed. The answer, for this one, seems to be a dress that can move from desk to weekend and still get noticed.
