Run-A-Muck is developing Courtside, a modern sports romantic comedy set in the world of professional women’s basketball, and the project already has three WNBA players attached. Gabby Williams, Theresa Plaisance and Syd Colson are set to appear in the film, with Colson also signed on as an executive producer.

The film follows an injury-plagued women’s hoops superstar whose championship dreams are thrown off course when she falls for her teammate. Jennifer Beals is also appearing in the movie, which is being written by Brittani Nichols and directed by Carly Usdin.

The project arrives with a built-in creative pedigree. Courtside is the second feature film collaboration for Nichols and Usdin, whose debut feature Suicide Kale won Audience Awards at both Outfest and NewFest. For Run-A-Muck, the film is part of a broader push tied to REIGN, the creator-led, multi-platform company the studio recently launched to expand its women’s sports slate.

Ilene Chaiken said women’s sports are driving culture in a way that feels undeniable and that there is real appetite for character-driven queer stories that reflect that world authentically. She said Courtside is exactly the kind of story Run-A-Muck wants to tell, and linked it to REIGN’s larger effort to create space for those stories across formats, grounded in the voices and experiences of athletes themselves.

Nichols said she had been waiting her whole life for this kind of excitement around women’s basketball and said she is eager to blend sports, lesbian tension and comedy into one project. Colson said she had never said yes to an opportunity faster, praised the sense of humor of Usdin and Nichols, and said she is thrilled to see a new generation of women’s sports films. She added that she already expects the movie to matter for representation on screen for minorities, queer people, and women’s basketball players and fans alike.

REIGN’s growing slate also includes Is She Game?, the flagship podcast hosted by Coach Jackie J., which is set to debut on YouTube and podcast platforms later this summer. Together, the projects show a company building around women’s sports as entertainment, culture and character-driven storytelling, not as a niche footnote.

The cast gives Courtside immediate visibility, but the more important detail is the direction of travel. Women’s basketball is becoming a setting for mainstream scripted stories with queer leads, recognizable athletes and a clear audience in mind, and Run-A-Muck is betting that this is exactly where the momentum is headed next.