The official Scary Movie Instagram account has turned a concession stand prop into the latest piece of movie marketing, posting images of a bucket shaped like a glass water pipe ahead of the film’s June 5 debut. The post showed a globe-bottomed chamber packed with popcorn, a long vertical tube and a side stem, with smoke billowing around the vessel for effect.

A follow-up image lined up four sizes under the line, “Choose the piece that fits you just right,” though no one can confirm whether the scary movie popcorn bucket is actually for sale. The images arrived as the new film brings Marlon Wayans, Shawn Wayans, Anna Faris and Regina Hall back together for the first time since 2001, giving the franchise a reunion built around its oldest joke: that nothing is too blunt to parody.

The bucket is only one part of a campaign that is leaning hard into weed culture. The trailer for the new Scary Movie already featured a bong and a jar of weed, while the studio also highlighted an official PAX collaboration and a separate parody project tied to the release. PAX and Paramount Pictures released a limited-edition Scary Movie PAX Four vaporizer that uses the same hardware as PAX’s flagship model, but comes in an onyx colorway with Scary Movie-inspired artwork and co-branded packaging.

PAX described the device as made for “those who get elevated,” and said the limited-edition unit is available while supplies last on pax.com. The company is also producing a four-part parody series called “Don’t Kill, Just Chill,” written by and starring comedian Justine Marino, which follows Ghostface and friends through “absurdly chill scenarios” inspired by the franchise.

The popcorn bucket post matters because it sits at the center of a marketing run that is trying to sell a reboot of a long-running parody by turning the joke outward. The source says elaborate popcorn buckets have become their own arms race, and this one pushes the trend into territory that is intentionally awkward, maybe even absurd enough to get people talking before they buy a ticket.

There is still one unresolved piece: whether the bucket exists as a real product or just as a piece of publicity. Fantasy Land News said it did not know if the bucket is real and did not think it is, which leaves the campaign doing what it likely intended from the start — making the line between movie merchandise and movie joke almost impossible to see.