Bindi Irwin is back promoting Australia Zoo’s hospitality business, urging followers this week to book a table at the Warrior Restaurant & Bar or stay at The Crocodile Hunter Lodge in a new Instagram push with Chandler Powell.

In the videos, Irwin and Powell highlighted the venue’s views, with Irwin saying, “Have a look, it’s so beautiful,” and Powell adding, “It’s gorgeous here.” In her caption, Irwin told fans to “book a fabulous breakfast, lunch or dinner” or “come stay at my favourite place on Earth, The Crocodile Hunter Lodge.”

The Warrior Restaurant & Bar opened in 2022 and sits alongside the lodge as part of the family’s effort to turn Australia Zoo into a wider visitor destination, not just a wildlife park. That matters because the business has spent years recovering from the blows of Covid, when the zoo shut for 78 days and animal care bills kept running at about $80,000 a week.

Irwin has spoken before about how close the family came to losing control of the business. In 2020, she said her late father Steve’s legacy “came close to the brink” as the family fought to keep operations afloat through the pandemic. By January 2021, a source quoted by Woman’s Day said the zoo was not “out of the woods,” citing its dependence on international tourists while borders remained closed.

That pressure did not disappear once the crowds returned. In 2025, Star reported a source saying the family was still rebuilding after those shocks and trying to climb out of debt, while Terri Irwin was looking ahead with “a lot of anxiety.” The new promotion suggests the family is leaning harder on the parts of the business that can generate steady cash, especially dining and accommodation.

The tension is that the public face of the Irwins is always family, wildlife and optimism, but the numbers behind the scenes have been unforgiving. Australia Zoo, its restaurant and its lodge are not side projects; they are revenue pillars. This week’s glossy videos show the kind of draw the family hopes will keep those pillars standing.

For Bindi Irwin, the message was simple: the view is beautiful, the food is worth booking and the lodge remains the place she wants people to stay. The larger answer, after years of pandemic-era strain, is that the family is still selling the same thing it has been selling all along — an experience built around the zoo, and a business that still needs visitors to keep its footing.