David Mitchell and Robert Webb have launched an official global YouTube destination, giving the pair a new home online as they push their sketch comedy to viewers beyond the UK. The channel, @mitchellandwebbofficial, will begin with multiple weekly drops of sketches from Channel 4’s Mitchell and Webb Are Not Helping.

The rollout is aimed at international audiences discovering the duo’s work for the first time. That matters because Mitchell and Webb Are Not Helping returned the pair to sketch comedy last year and quickly became Channel 4’s most-watched new scripted comedy for six years, a mark that helped turn the new series into a commercial and creative springboard rather than a one-off television comeback.

Mitchell and Webb first found fame in the UK with Peep Show before moving into sketch comedy with That Mitchell & Webb Look on the and later Channel 4’s Back. Mitchell and Webb Are Not Helping is effectively a continuation of That Mitchell & Webb Look, and it features Kiell Smith-Bynoe, Stevie Martin, Lara Ricote and Krystal Evans. The new YouTube channel will sit alongside the show’s continued run on Channel 4 in the UK and HBO Max in Australia, extending the life of the material beyond the broadcast schedule.

The strategy was forged by That Mitchell & Webb Company and Big Talk Studios, which partnered with WME Creator Labs on the development, launch and ongoing management of the channel. Big Talk boss Kenton Allen said the pair were making sketches that audiences wanted to “quote, share and rediscover repeatedly” long before streamers and social platforms changed viewing habits, and he said the global demand for the material is potentially enormous. He added that the ambition is to make the channel the definitive destination for one of Britain’s greatest comedy double acts.

Over time, the channel will add more sketches and a YouTube-only series titled Mitchell & Webb Talk About Some Sketches in a Pretend Room, which will revisit, dissect and discuss the recent run. The series will also explore how sketches including Sweary Aussies, Bad Therapist and Middle-Aged Man Island came into being. For Mitchell and Webb, the move is less about a digital experiment than about building a permanent archive around a body of work that already has proven audience pull and, now, a global platform.