ITV has renewed The 1% Club for another three years, keeping Lee Mack in charge of one of its biggest entertainment hits and extending a run that has turned the quiz into a weekend fixture for millions of viewers. A Kids Special is set to air later this month, while specials and The 1% Club Rollover will also continue.

The decision gives the show a fresh runway after a fast rise that has made it one of the channel’s most valuable formats. Since launching three years ago, The 1% Club has been streamed more than 60 million times and reached more than 43 million viewers. It regularly draws more than five million viewers per episode, a scale that few quiz shows can match in the current television market.

Mack said he was delighted that ITV had given the programme three more series to discover “Great British clever clogs,” adding that he had told his family how old he would be when the new run ended, only to get it wrong — a mistake he joked showed how well he would do as a contestant. His return matters because the show has become closely tied to his offbeat, game-for-anything style, and ITV has chosen not to alter the formula that helped make it a hit.

Murphy said ITV was thrilled to be renewing The 1% Club for a further three years. She said the show had become a huge hit with viewers of all ages, and called it a brilliant entertainment show with a unique format that people love to play along with at home. She added that, with Mack at the helm, ITV could not wait to bring more series and specials to viewers.

The programme’s staying power also comes with a strong record. It has won the National Television Award for best quiz show three times in a row, the Broadcast Award for best entertainment twice, and a Rose d’Or for best entertainment show. Mack himself has also been nominated twice for a BAFTA for best entertainment performance, underlining how central he has become to the show’s identity.

The 1% Club is built as a family-friendly quiz designed to get viewers at home involved, and that broad appeal has helped it become a major ratings success on ITV. Mack, who grew up living in Blackburn’s The Centurion pub, has become the face of a format that rewards quick thinking rather than specialist knowledge. ITV’s renewal suggests the network sees little reason to change a formula that has already delivered scale, awards and a loyal audience — and is still pulling in new viewers.