My Big Fat Shawarma is teaming up with Detroit Pistons center Isaiah Stewart around the chain’s signature Big Fat Bowl, putting the player’s go-to order at the center of a new promotional push. The featured bowl is a double-protein mix of chicken and seasoned steak, built on a base such as rice or lettuce and finished with fresh toppings and the shop’s house-made fat sauce.
The metro Detroit chain said the partnership will play out across its social channels, where promotions will feature Stewart and his order. Those promotions will also include giveaways of a signed Isaiah Stewart jersey and autographed sneakers, giving the campaign a straight line from the menu to the player wearing the name on it.
The timing matters because My Big Fat Shawarma is not a one-store operation. The company has three locations open now, in Midtown Detroit, Warren and West Bloomfield, and it is preparing to add a fourth this summer at Southfield Road and 13 Mile in Beverly Hills. Stewart is set to appear at that grand opening, giving the new shop a headline attraction before the doors open.
My Big Fat Shawarma says its meat is halal and its chicken is organic, and the chain leans into a build-your-own format across shawarma, bowls and salads. That makes the Stewart tie-in more than a celebrity cameo; it is a marketing fit built around a menu that already invites customers to pick their own base, toppings and sauce, whether they want the regular fat sauce, the spicy version or something else.
The cleanest reading of the deal is that both sides get what they want: Stewart gets tied to a local food brand with a growing footprint, and the chain gets a recognizable face as it pushes beyond its current three locations. With a Beverly Hills opening scheduled for this summer and Stewart expected there in person, the partnership now has a date, a place and a dish attached to it.
