Bryson Dechambeau is looking past the fairway. With his LIV Golf contract set to expire at the end of this year, the two-time U.S. Open champion said he would like to triple his YouTube channel, or maybe grow it even more, as he weighs what comes next.
“I think, from my perspective, I’d love to grow my YouTube channel three times, maybe even more,” DeChambeau said last week. “I’d love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube.” He added: “And then I’d love to play tournaments that want me.”
The comments matter because DeChambeau is not speaking like a player with limited options. He won the U.S. Open in 2020 and again in 2024, and he also has a following that stretches well beyond golf. He has 2.3 million followers on TikTok, 4.5 million on Instagram and 2.7 million on YouTube, giving him a built-in audience if he chooses to lean harder into content creation.
Sportico said DeChambeau made $45 million in on-course earnings over the past year, a figure that underscores how much money is already attached to his game. He had also reportedly been pushing for a new LIV contract worth $500 million before the Saudi Public Investment Fund said it would withdraw financial support for LIV Golf at the end of this year.
That shift leaves DeChambeau in a very different position from the one he occupied when LIV was spending aggressively to lure top players. His contract is nearing its end at the same time the league’s financial backing is changing, which makes his public talk about YouTube more than a side note.
The friction is clear in what he said and what the market around him is doing. DeChambeau is still a major championship winner in his prime, but he is also describing a future that includes more languages, more digital reach and tournaments that “want me,” a line that suggests he sees flexibility where others once saw a simple tour decision.
For now, the most revealing detail is that he is not choosing between golf and media so much as sketching a path that could include both. The next decision will show whether Bryson Dechambeau’s next big swing is on a course, on a screen, or both.
