Yaamava’ Resort & Casino will give Club Serrano members copies of Martha Stewart’s latest book on Thursday, May 14, tying a simple giveaway to a broader run of celebrity promotions at the Highland casino.
Members who visit the property will receive The Martha Way: Essential Principles for Mastering Home and Living, published May 5 with a list price of $37.50. The book is Stewart’s 102nd and pulls together her advice on cooking, home organizing, collecting and gardening.
The casino’s Instagram post added a second incentive: three lucky winners will get a pair of tickets for what it called the Martha Stewart Experience. Yaamava’ representatives said the resort does not have details about the experience to share yet, leaving the prize more enticing than defined.
Stewart has become a familiar face around the resort. She recorded a promo for her friend Snoop Dogg’s upcoming concert on July 24 in the 3,000-seat Yaamava’ Theatre, and the message also plugs Yaamava’s 40th anniversary celebration, which runs throughout 2026. The timing keeps the casino in the center of a marketing push that mixes celebrity names with on-site events and giveaways.
That push was visible again this week in a TikTok video featuring Jay Leno and Vanna White standing outside the hotel and talking about what a great place it is to hang out. Yaamava’ also has a Wheel of Fortune takeover underway this week, with one contestant set to win a Corvette Stingray personally selected by Leno. On YouTube and X, Gabriel Iglesias is promoting a May 21 giveaway of one of his 1988 Monte Carlo coupes, while also advertising his Yaamava’ shows on June 20 and June 24.
Club Serrano, the resort’s free loyalty program, has five points-based tiers. Members earn points by gambling, and the entry level runs from zero to 49,999 points, with 10% property discounts and event ticket pre-sales among the perks. The program also includes the Palms Casino in Las Vegas, and both properties are owned by the Yuhaaviatam of the San Manuel Nation in Highland.
The Stewart giveaway fits a familiar pattern for the entertainer and lifestyle figure, whose casino-related partnerships already include restaurants called The Bedford by Martha Stewart at Paris Las Vegas and Foxwoods Resort Casino in Mashantucket, Conn. For Yaamava’, the appeal is immediate: a book about order, taste and domestic polish paired with a loyalty program built to keep members coming back for the next prize.
