Amazon is selling the 55-inch Samsung S85F for $897, cutting $500 off its usual price and putting one of Samsung’s entry-level OLED TVs well below the cost of most 55-inch OLED models from any brand. The discount makes the set one of the more aggressive OLED deals on the market right now.
The Samsung S85F uses millions of self-illuminating pixels instead of a backlight, which gives it the perfect black levels and pixel-level dimming that OLED buyers want. It also comes with gaming enhancements and streaming features, and in a Samsung S85F review, Dylan said he was “blown away by the TV’s picture quality.”
That matters because OLED TVs are still known for fantastic picture quality and steep price tags, even as they have become more affordable than they used to be. Samsung’s S85F sits in the company’s entry-level OLED tier rather than its flagship line, but it is still priced and positioned to compete with sets that many shoppers would normally leave on the shelf.
The tension is in what this price says about the market. A sub-$900 OLED from a major brand is no longer a fantasy, but the bargain comes on Samsung’s least expensive OLED model, not on a top-tier flagship. For buyers who have been waiting for OLED to fall closer to mainstream TV pricing, the current Amazon sale is the kind of offer that can move a purchase from someday to today.
The bigger question is how long the deal lasts. The price was live at the time of the article, and the S85F’s combination of picture quality, gaming support and streaming tools makes it a strong candidate for anyone shopping for a 55-inch OLED without paying premium-model money.
