Starbucks is rolling out five new Bearista cups for the holiday season, with early access beginning Nov. 9 at 1 p.m. ET for Starbucks Rewards Reserve members and wider availability at select Starbucks locations starting Nov. 10. The limited-edition hand-blown glass cups cost $39.95 each and come in Aspen, Reiny, Bunny, Joy and Goldie.
That is the reason the question, When Is Red Cup Day At Starbucks?, is getting attention now: the drop is dated, limited and already set up to move fast. Each cup comes with a card that lays out its vibe, holiday tradition and signature Starbucks beverage order, giving the release a collectible feel that goes beyond a standard seasonal item.
Starbucks has also capped the release at two purchases per customer, while the early-access window on the Starbucks Shop allows only one cup per customer. That mismatch matters because the cups are being sold to a crowd that already knows what happens when they disappear; Starbucks’ Bearista cups first appeared in December 2025 and sold out quickly after their initial launch in November 2025.
The company is leaning into that demand without fully opening the floodgates. The early-access rule gives Starbucks Rewards Reserve members the first shot, but the broader store release still depends on local inventory, and the company has not said how many of each Bearista design will be available. For collectors and regular customers alike, Nov. 9 and Nov. 10 are the only confirmed dates that matter right now.
The new Bearista cups also fit into a larger pattern of limited holiday releases that have already drawn attention, including a Snoopy glass cup, a Pink Bearista cup with a strawberry straw topper and a Soccer Bearista cup alongside the original glass cup. This time, the calendar is the story: if shoppers want one, they will have to move early, and if they want more than one, they will not be able to buy much more than that.
