The Fantasy Bra is coming back to the Victoria's Secret Fashion Show in 2026, ending an eight-year absence for the brand's most recognizable runway relic. The return gives the show a signature piece it has not used since before the long gap, even though the fashion show itself already returned in 2024.
That is why the search around Fantasy Bra 2026 is sharpened today: the brand is not just reviving a show, but restoring the most extravagant object tied to it. The first Fantasy Bra was the Million Dollar Miracle Bra, worn by Claudia Schiffer in a five-story campaign in 1996, with 100 carats of diamonds and a $1 million price tag. Tyra Banks later wore it during the 1999 Victoria's Secret Fashion Show, while later versions kept pushing the ceiling higher with diamonds, rubies, sapphires and ever-steeper valuations.
The tradition built its own mythology quickly. Banks wore the second Fantasy Bra for brand promotions including walking around NYC, and Daniela Peštová, Heidi Klum, Gisele Bündchen and Karolína Kurková followed in later years. The designs ranged from the $3 million piece with a sweetheart diamond trim and a 42-carat center stone to the $15 million Red Hot Fantasy Bra, which held a Guinness World Records title as the most expensive piece of lingerie ever created until 2006. By the time Klum wore the Heavenly Star Bra in the first-ever televised runway show, the Fantasy Bra had become less a garment than a yearly announcement that the show could still outdo itself.
What makes the 2026 return notable is the gap inside the comeback. The Victoria's Secret Fashion Show reappeared in 2024 after a five-year hiatus, but it did so without the Fantasy Bras, leaving the brand's signature spectacle out of the revival. Bringing it back now suggests the company wants the 2026 show to feel less like a restart and more like a reset, with the old centerpiece restored to the runway.
The biggest question left is who will wear it. That detail has not been revealed, and it is the one part of the comeback that will determine whether the 2026 Fantasy Bra feels like a nostalgia play or a fresh chapter. What is clear is that the brand is preparing to unveil its first grandiose bejeweled lingerie set in eight years, and this time the old centerpiece is part of the plan.
