Starbucks has set Sept. 15 for a new Starbucks x Peanuts collection, and the item already drawing the most attention is the Starbucks Snoopy Glass Cold Cup. The 10-piece release is built around a limited-edition fall drop, with the cold cup priced at $39.95 and capped at two per customer.
That is enough to explain why fans are already treating it like a clocked-in release rather than a casual merch launch. Tabitha Britt said she would be standing in line at 4 a.m. for it, a detail that captures the scramble this kind of item can trigger before it is even available.
The collection ties into the 60th anniversary of It's the Great Pumpkin, Charlie Brown, and Starbucks is using that theme to anchor drinkware, a plush, and accessories around Snoopy and the rest of the Peanuts world. The Starbucks Snoopy Glass Cold Cup is the clearest star of the set: it comes dressed with a pumpkin-colored beanie, a green scarf, and a Woodstock straw topper, turning a drink cup into the kind of collectible that tends to move fast once the date arrives.
That speed is part of the story. Starbucks is not leaving much room for bulk buying on the item that appears likely to draw the most demand, even as the wider collection stretches across a $34.95 Snoopy Plush, a $32.95 16-ounce Stainless Steel Tumbler, a $32.95 Stainless Steel Cold Cup with a straw and Lucy and Snoopy illustration, a $32.95 Great Pumpkin Tumbler, a $29.95 Ceramic Mug, a $27.95 24-ounce Cold Cup, a $29.95 Mini Tote for, a $16.95 Bag Charm for, and a $14.95 Enamel Pin Set for Fans and. The purchase limit does what the pricing alone cannot: it keeps the most viral piece of the drop from disappearing into a small number of hands.
What remains unanswered is the simplest part of the launch. Starbucks has said the full collection will be available on Sept. 15, but it has not explained exactly where customers will be able to buy the Starbucks Snoopy Glass Cold Cup on that day. For fans and collectors, that missing detail may matter as much as the price tag, because the item is likely to sell on timing as much as on nostalgia.
