Nene Royal’s name lit up a giant LED screen in Times Square on August 22, turning her advance on America's Got Talent Season 21 into a public celebration before the live shows even begin. The 16-year-old Thai singer and guitarist, whose Thai name is Rattikan Amlai, was featured in a Charoen Pokphand campaign that carried the message “Thailand’s Pride Nene Go Go” in Manhattan.
The display matters because it arrived at the moment people were searching for what comes next in her Agt vote journey. Nene had already moved through the Judges' Callbacks after performing Muse’s Hysteria, and her next round is set for August 26 at 7am Thailand time. By then, the campaign had already put her in one of New York’s busiest tourist districts, giving her a level of visibility most contestants do not get before a live performance.
Images of the Times Square display were shared on August 22 by TikTok user Ka Jame, showing Nene framed by the giant screen and the CP branding behind it. The campaign was organized after her Judges' Callbacks breakthrough on America's Got Talent Season 21, making it a direct show of support for a contestant who had earned her place in the live rounds rather than a generic promotional splash. In a competition built on performance and momentum, that kind of public backing is its own message.
That message lands with extra force because the celebration came before the result readers care about most. Nene has not yet faced the live round that will decide how far she goes, so the Times Square display is an advance endorsement, not a victory lap. CP is betting on her before the live stage test, and the campaign makes that bet visible to anyone passing through Manhattan.
The show of support also follows a warmer, smaller scene from August 19, when Thai supporters welcomed Nene and her mother at Los Angeles International Airport with signs, cheers, and flowers. Nene thanked them for the unexpected reception and said she would give her best in the competition. She later left Los Angeles International Airport for Hotel Dena Pasadena, where AGT contestants are staying, with the backing now stretching from the airport to New York’s biggest billboard district.
What happens next is simple enough to state and hard enough to earn: on August 26, at 7am Thailand time, Nene steps into her live round with public support already in place and the actual AGT vote still ahead of her.
