Estrelas da Casa begins its Nova season on 25 August on TV Globo, and the first faces viewers will meet are the Pop contestants, who appear that day. The Pagode contestants follow on 27 August, giving the musical reality a staggered start instead of one shared launch.
Ana Clara is back in charge of the daily program, which runs Monday through Saturday on TV Globo just after Quem Ama Cuida, around 10:30 p.m. On Sundays, it airs after Fantástico at 11:35 p.m., keeping the show in a fixed place on the schedule as the new season opens.
The timing matters because the launch is not just a single broadcast. Viewers can follow the reality on Globoplay, while Globopop will publish original content about the contestants. No Palco do Estrelas da Casa will also offer backstage access, with preparation videos and moments from the artists’ meetings, extending the competition beyond the main broadcast.
The season also adds several live and companion segments around the core show. Belo mentors the Pagode group, Junior mentors Pop, and Anitta serves as this season’s adviser. Gloria Groove and Dedé Teicher will host Estúdio Backstage - Estrelas da Casa, which airs on Multishow on Wednesdays at 10:30 p.m., while Lexa and Gominho front live Monday editions of TVZ. Dedé Teicher and Foquinha will present daily bulletins on Multishow.
The split debut leaves one practical question hanging over the early days: how the competition will work when one group enters two days before the other. For now, the schedule itself gives the answer that matters most to viewers. Pop starts on the 25th, Pagode on the 27th, and the season’s first week is built around that delay.
