Laila Hasanovic posted a makeup-free look on Friday just hours before Jannik Sinner was due to play Novak Djokovic at Wimbledon, putting her back in the spotlight at one of the sport’s biggest stages. The post landed on the same day Sinner, who has already won four Grand Slams, faced one of the most watched matches on the schedule.
Hasanovic wrote on Instagram Story, “A slow morning with a few drops of @nrd.55 s I’m skipping makeup today,” while showing video of herself using NRD55 products. The timing made the post travel fast among fans already following the Wimbledon buildup, because it linked her directly to the day’s biggest tennis draw without needing anything more than a quiet morning update.
That attention comes with a split that has become hard to ignore. Hasanovic is known as Jannik Sinner’s girlfriend, but she is also a model, social media influencer and entrepreneur building her own profile. Her public reach is not limited to being beside a tennis star, and NRD55 is her own line, made and developed in Denmark, with tanning face drops and body mousse at its core.
That is why the post mattered beyond a simple beauty update. On a Friday when Sinner was set to play Novak Djokovic at Wimbledon, Hasanovic gave followers a glimpse of the brand she founded and the image she controls herself. The relationship is still what draws many people in, but the business behind the post points to something more lasting: she is using the same attention to sell her own name, and that is where the real story sits.
What remains unclear is how long Laila Hasanovic and Jannik Sinner have been linked. For now, the match day spotlight belongs to Sinner on court and Hasanovic on Instagram, where a short Story did more than fill a quiet morning — it reminded people that she is part of the Wimbledon conversation on her own terms.
